the idea to target a younger audience and sell the game to youf is a deluded strategy. it's just not going to work.
just because its animation it doesn't have to be targeted to kids. the brief on this one was to make scrabble cool. it worked in my opinion.
Is it from Jules?
yes, the jules worked on it as well.
I got bored after about 10 seconds. It looks nice but the idea's not very good.
It's too long for me, but not bad.
I agree. Too long. The press executions that won a bunch of awards last year were a better medium for this idea.
"they look good"Isn't that what its all about these days.I'd like them on my reel!
It's great to what, good animation....but it's art, not advertising.Theres' no idea, just 'Scrabble' & the endline tacked on the end. Almost seems a shame that it's supposed to be an ad actually...
Sorry, that should have read 'it's great to watch'...
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